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How to use this template (delete this box when you're done)

1. Replace the [bracketed] text and the example rows with your own brand. Start with Logo and Color; they get used most.
2. Add your logo files, fonts and templates to Downloads, as links or in the Files column.
3. To share it with agencies and partners, publish it with Sotion: your own domain, open to everyone or behind a password. </aside>

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These guidelines keep [Brand name] looking and sounding the same everywhere: the website, slides, social posts, ads and print. If you're making something with our name on it, start here. Not sure? Ask [Name] at [email] before it goes out.

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Our brand in brief

• What we do: [One sentence: what you make and who it's for.]
• What we promise: [The one thing customers can always count on.]
• Personality: [Three words, for example warm, direct and curious.]

Logo

• Use the full logo wherever there's room. Use the symbol on its own only where space is tight, like app icons and profile pictures.
• Keep clear space around the logo of at least [the height of the symbol] on every side.
• Minimum size: [24 px] high on screen, [10 mm] in print.
• Don't stretch, rotate, recolor or outline it, add shadows, or place it on a busy photo.

Color

Type

Voice and tone

We sound like [a knowledgeable friend: clear, warm and never stiff]. Write the way you'd explain it to a customer across the table.

Word list

Examples